How i make a difference

CREATIVE BRANDING

SOLUTIONS DRIVEN

BY EXPERIENCE

Content, Copy, Messaging & Narratives

Websites, Landing Pages, Analytics & SEO

Graphic Design, Illustration & Visual Content

A seasoned marketer, I have years of experience developing brands and working with companies of all sizes to execute marketing plans, campaigns and go-to-market strategies.

Starting off as a graphic designer and illustrator in my early years, I shifted into roles such as Production Manager, Art-room Supervisor, Creative Director, Marketing & Brand Manager and finally to Senior Marketing & Brand Manager.

As head of creative departments for print and advertising companies in both Central Ontario and the Maritimes, as well as running my own promotional businesses, I have had the extreme pleasure of working with countless small local businesses and organizations. I've also had the privilege of working with some very talented marketing executives and go-to-market teams from large brand names such as Rona, Home Depot, Motorola, Couche-Tard, Campbell's, Coca-Cola, PepsiCo and Ducks Unlimited.

Over the last few years, I've been focusing much of my energy and experience toward building and leading talented marketing teams in driving brand recognition and sales enablement objectives. From hitting a 65% increase in sales of a single brand over a one year period, to meeting and exceeding stretch sales goals in the millions, I've been fortunate to be part of very talented and dedicated marketing and sales enablement teams.

Social Media & Digital Advertising

BRAND AND MARKETING SPECIALIST

SCOTTARCHIBALD

Graphic Design and Illustration
Logo and Brand Design
Brand Management
Visual Content Design and Management
Print Collateral, Signs, Displays and Promotional Products
Digital and Print Advertising Design and Management
Social Media and Content Management
Websites, Landing Pages, SEO and Analytics
Tradeshows, Conferences and Event Management
GTM Strategies, Objectives, Narratives and Messaging